For Years, The Ccma Has Been Hired With Kantar The Cmam Service Of Measurement And Processing Of The Tv And Internet Fused Audience Data. With This Service We Can Access The Audiences Of Our Contents Through Any Device. From The Middle Of 2024, Kantar Offers To Expand This Service With Information On The Tv And Video Distribution Platforms On Demand (Ott), This Is The Cpv Service Where We Can See What The Global Consumption Of 'These Platforms Is Compared To The Competition With Socio -Demographic Data And Through The Different Distribution Systems.
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